INSIGHTS FROM A WORKING STUDENT

In the summer of 2017, I started my studies at the University of Applied Sciences in Würzburg / Schweinfurt. After 3 semesters of business informatics, I realized that e-commerce is something I was much more interested in and switched courses. The first semesters were very theoretical, which is why I couldn’t wait to finally gain practical experience at a company. In the course of my applications to various companies, I quickly came to a decision: I will do my internship at vAudience. During the interview process, I was able to get good insights into how the company works and functions – a young, dynamic startup with innovative visions for the future.

During my time at vAudience, I got a good understanding of different areas of the company. Different departments worked together closely, which made the experience all the more interesting. In the marketing department, we worked on various tasks in an initial team of three. Over time, however, the team almost doubled in size. Due to the pandemic, the communication channel ‘Discord’ played a big role. This made working from the home office much smoother. 

The decision to make a fundamental company shift from B2C to B2B meant a lot of work for the marketing team. A higher activity on LinkedIn was consequently unavoidable. Besides many smaller activities, increasing the presence on the primarily B2B platform was one of my core tasks. The activities ranged from basics like creating clean profiles to planning content strategies for several weeks. Other side activities made my workday varied and anything but monotonous. 

Despite the fact that my internship took place during the Corona pandemic, I remember the time at vAudience as very enjoyable. In the months as an intern, I found exactly what I was looking for: a company with a young, innovative team, where you feel like you’re part of the beginning of something big. I am incredibly grateful for the time here and can’t wait to see the company grow in the coming years.